Calendar

-Feb 26: As a team, we watched the film, did some brainstorming, and came up with an initial marketing plan.
-Mar 1: Created a twitter account to post about the film.
- Mar 16: Made initial attempt to contact filmmaker; created facebook page and blog to post about the film.
- Mar 24: Contact made with a producer and the director via e-mail, but no progress made.
- Apr 1: Had a conference call with the director and a producer, did some brainstorming. They had no press kit (flyers, posters, etc.) but Nik did have the good idea to contact fans of the bands who provided music for the film.
- Apr 9: We attached Starburst to flyers and passed them out in the area of the Regal at Winter Park.
- Apr 11: We had our first screening, which proved fairly successful in terms of ticket sales.

[This differs somewhat from the initial marketing plan because of scheduling conflicts, delayed contact with filmmakers, lack of provided materials, questioning of potential success (craigslist really useful? etc.), and the general changes that come when a tentative plan becomes reality.]