Introduction

This report concerns a project undertaken by volunteers working with the Film Festival Marketing Project (UCF's Film Producer class, taught by Randy Finch) for the Florida Film Festival (sponsored by the Enzian Theatre).

Each team was assigned a film that would screen at the Florida Film Festival (typically one screening at the Enzian and one at the Regal in Winter Park). Working with the Festival staff, and the various filmmakers, the volunteers were responsible for the guerrilla marketing of the films.

Our "street marketing" team included Ryan Dougall and Jacob McElroy. We were assigned a narrative feature film entitled Lovely, Still. The filmmakers were Nik Fackler (director) and Dana Altman (a producer).

The following blog is a report on what we attempted, what we accomplished and, most importantly, what we learned.

We hope that this proves helpful to any other independent filmmakers and marketing teams in the future.