Conclusion

We learned that some movies, regardless of quality, can be extremely difficult to market. It can be difficult to determine an appropriate target audience, and figure out what method(s) would be most useful for reaching that target. Also, not every filmmaker cares that much about a particular festival. They may also not have the funds or marketing materials to really push the film on the “street”. Also, as with most things, a divided schedule can make it more difficult to accomplish much.
Despite our setbacks, however, we consider this project a success. The most positive thing we learned was that if you believe in a project and really make a concerted effort, people WILL go to see your movie.